The theme of Earth Day Canada’s 2026 media campaign is Conscious Consumption. It encourages us to consume less, but better, in order to reduce our impact on the planet while improving our quality of life, without necessarily implying deprivation.
The Earth Day Canada campaign aims to encourage citizens, municipalities, organizations and businesses to commit to conscious practices, whether they are energy-related, material, digital, organizational, behavioral or collective. The goal: to promote a simpler, more inclusive and sustainable way of life, aligned with planetary boundaries.
