Lifelong Learning Niagara: Corporate Social Responsibility and Consumer Response

When:
May 1, 2019 @ 10:00 am – 12:00 pm
2019-05-01T10:00:00-04:00
2019-05-01T12:00:00-04:00
Where:
Armenian Community Centre
156 Martindale Rd
St. Catharines, ON L2S 2X9
Canada
Cost:
Membership is $10 per year
Contact:
Lifelong Learning Niagara

Speaker: Dr. Todd Green, Associate Professor of Marketing, Goodman School of Business, Brock University

The CIBC Run for the Cure, Home Depot’s partnership with Habitat for Humanity, and Ronald McDonald House are all high profile examples of Corporate Social Responsibility (CSR) engagement.

As the role of CSR has grown in importance for a number of stakeholders including consumers, job seekers, investors and regulators, it is important to understand when CSR works and when it falls flat.

Dr. Green’s work has focused on both consumer behaviour and advertising strategy in the CSR space. He will focus on the factors that consumers deem to be important in deciding whether or not to support CSR activities, and will also discuss how advertisers can best position and communicate how they are seeking to make a positive impact on society at large.

This event is hosted by Lifelong Learning Niagara.

Explore Our Network

Get Connected

Sign up to receive communications from Niagara Connects! We will keep you connected with what’s going on in our community, without spamming your inbox. Get started now!
NiagaraConnects-logo
Niagara Knowledge Exchange is powered by a Niagara-wide network of people for collaboration, planning, learning, innovation and community action toward a stronger future for Niagara. We work hard to help foster a culture of Niagara-focused research and evidence-informed planning to support your community development innovations. To learn more about Niagara Connects, please visit our central website: www.niagaraconnects.ca or contact us: Email: info@niagaraconnects.ca, Phone: 905-688-6236
Copyright © 2018 Niagara Connects. All rights reserved.