156 Martindale Rd
St. Catharines, ON L2S 2X9
Speaker: Dr. Todd Green, Associate Professor of Marketing, Goodman School of Business, Brock University
The CIBC Run for the Cure, Home Depot’s partnership with Habitat for Humanity, and Ronald McDonald House are all high profile examples of Corporate Social Responsibility (CSR) engagement.
As the role of CSR has grown in importance for a number of stakeholders including consumers, job seekers, investors and regulators, it is important to understand when CSR works and when it falls flat.
Dr. Green’s work has focused on both consumer behaviour and advertising strategy in the CSR space. He will focus on the factors that consumers deem to be important in deciding whether or not to support CSR activities, and will also discuss how advertisers can best position and communicate how they are seeking to make a positive impact on society at large.
This event is hosted by Lifelong Learning Niagara.