No Surprises. Age demographics are shifting. On the road to 2030, the social and economic landscape for markets in a longevity society is rapidly unfolding a host of opportunities for the way business marketing appropriately speaks to the needs of consumers through their life course. Look forward. This will not be exclusively a Boomer-driven economy.
Both market and gerontology researchers have well noted, we are living longer, healthier lives than previous generations, but we are also living cyclical, rather than linear lives. This changes the way we market everything – new opportunities, new perspectives for business, career and community.
How and where will you and your business fit in the evolution of this bigger market picture? What are the possibilities – business products, human services, education, work and community? How do you better market to segments of older adult populations, upward to age 105?
Mark Venning – Change Rangers – Research, Advisor, Speaker and Blogger
This event is hosted by the Business of Ageing Niagara Network, launched by AGEWORKS and Niagara College.
SafeTALK is a 3.5 hour workshop where you will learn:
- To be a suicide alert helper
- To be aware that opportunities to help a person with thoughts of suicide are sometimes missed, dismissed and avoided
- To use TALK steps (Tell, Ask, Listen and Keep Safe) and activate a suicide alert
- How and where to connect persons with thoughts of suicide to further help and care
To register to attend, please request a registration form by email.
This training is hosted by Distress Centre Niagara.
This engaging webinar will focus on:
- Enhanced understanding of telemedicine and its role in health care
- Understanding of what’s available in telemedicine in Ontario
- Telemedicine and mental health: psychiatric appointments, healthcare team meetings, Big White Wall
- How telemedicine helps family caregivers
Presenter: Dr. Rob Williams -Chief Medical Officer for the Ontario Telemedicine Network and co-founder of NORTH Network. A family physician, Dr. Williams began his practice in Timmins in 1976, where he served as Chief of Staff for 15 years.
This webinar is hosted by VHA Home HealthCare.
The use of private vehicles for student drop-off can significantly increase local concentrations of air pollution at schools.
This webinar will feature a presentation by Dr Matthew Adams, followed by a Q&A.
Dr Matthew Adams is an Assistant Professor in the Department of Geography at the University of Toronto Mississauga. His research has found elevated levels of air pollution around designated pick-up zones from idling cars and also extending to nearby kindergarten and playground areas.
Attend this webinar to find out more about:
- Impacts of vehicle emissions on children
- Research methodolgy for assessing vehicle emissions and pollution concentration levels
- How kiss’n’ride vehicle drop-off can affect air quality at schools
- Potential mitigation measures, including school site design
This webinar is hosted by Green Communities Canada.
The Centre for Innovation in Campus Mental Health is co-hosting a webinar on evaluation with the Ontario Trillium Foundation as part of the Evaluation Capacity Project.
Presenter: Stacey McDonald
This webinar is hosted by the Centre for Innovation in Campus Mental Health.
Join internationally recognized facilitator and community builder Sylvia Cheuy for a workshop exploring the authentic engagement of citizen leaders: how it is nurtured; and, why it is a strategy a growing number of organizations and municipalities are embracing.
Deepening the experience of community in our neighbourhoods and cities is THE opportunity of our time. Learn how and why engaging and reconnecting residents to each other and facilitating processes that transform isolated individuals into a group of powerfully connected neighbours is an essential foundation that must be cultivated before citizens, organizations and municipalities can actively co-create a positive future together. When local connections and relationships are nurtured, the community’s capacity to care for one another – its resilience – is restored.
Throughout the day, you will discover the key principles and practices needed to promote authentic engagement across sectors; cultivate citizen leadership; apply what you are learning; and, hear powerful stories that illustrate what is possible when citizens, organizations and municipalities, (both content AND context experts), discover how to work effectively together. This is a workshop that will fill your brain, reawaken your heart, and engage your hands in activities that explore both the challenge and inspiration of this work.
This event is hosted by Tamarack Institute in partnership with the City of St. Catharines.
Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.
In each four-hour session you will generate a deliverable that you will use frequently in the business development process.
What will you get out of the Sales ABC workshop series?
Session 1 – The Sales Canvas Framework and the Sales Funnel // April 27, 2018 from 9:00a.m. to 1:00p.m.
This session will introduce the Sales Canvas Framework, which encompasses all aspects of inbound and outbound sales activities, and how these activities relate to moving customer prospects through the sales funnel.
You will get the opportunity to explore the “Leaky Sales Funnel,” learn about cold calling techniques and practice managing individual sales opportunities to turn leads into prospects.
Deliverable: Techniques to book, prepare for and conduct a sales call
Session 2 – The Customer Sales Meeting // May 4, 2018 from 9:00a.m. to 1:00p.m.
This session will focus on how to move customers’ leads through the sales funnel. In preparation for your customer sales meeting, you will get the opportunity to identify various customer stakeholders, learn new negotiation tactics and practice managing individual sales opportunities to successfully turn customer prospects into sales.
Deliverable: A Sales Process and Stakeholder Management Chart to prepare you to meet with your customers
Session 3 – Analyzing and Managing the Sales Process
The final session will focus on the technical aspects of measuring the sales process to improve the quality and quantity of sales activities and make changes to become more efficient in closing sales.
You will define the stages of the sales cycle for your customers and map out your sales pipeline with some sales cycle probabilities. You will learn about how to define, track, analyze and manage your sales process.
Deliverable: A spreadsheet approach to tracking sales with sales funnel data for a prospective customer
This workshop series is hosted by Innovate Niagara.